Britain TM Renewing our identity

Britain’s recent successes in creative industries and its steady economic growth are dispelling much of the introversion and pessimism of recent decades. But around the world Britain continues to seen as backward-looking and aloof. This report sets out how we might rethink Britain’s identity to reflect what Britain has become in the late 1990s. It draws on data about how Britons have changed their views and sets out some of the themes that might shape Britain’s identity in the future.